MEP183 – The Importance of Transparency with Book in a Box Co-Founder Zach Obront

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Zach Obront is co-founder of Book in a Box, a publishing company that helps surround experts with the professional publishing team necessary to help them write, publish, and market their books. He’s worked directly with hundreds of authors to professionally publish and promote their books, reaching millions of readers. He is also the co-author of The Book in a Box Method, a step-by-step instruction manual on how to replicate this process. Zach lives in Austin, Texas.1ae2f3d0c35dec89200034c3d1e6603d_400x400

(source: https://www.kirkusreviews.com/features/zach-obront-book-box/)

Some questions we ask: 

When he hears the word successful, who’s the first person that comes to mind and why?

What shaped Zach into the perspectives that he has today?

How did having many small interests and success lead to finding motivates him?

What were Zach’s parents and upbringing like?

How do we get people to override thinking about failure in a negative way?

What are some of the big obstacles Zach needed to overcome?

What you’ll learn in this episode: 

The importance on focusing on the process, not the result.

“I’ve never even thought about working a normal job, I don’t think I’d be able to.”

How BookInABox.com helps turn people’s great ideas into books.

The importance of chasing your natural curiosities, and how that might lead to bullying when your younger.

“I’m more excited by ideas than people in a lot of cases.”

The business relationship between Zach and Tucker Max.

Low probability/high upside ideas

“When you make a decision for yourself it feels very differently from when someone else makes it for you.”

Entrepreneurial mindset vs. Operator mindset.

The growth and struggles with that growth of becoming the leader of a business.

“Be open to absorbing what people are telling you and what your situation is telling you.”

Links:

Book in a Box: http://bookinabox.com/

Origin story: http://bookinabox.com/about-us/our-origin-story/

Richard Feynman: http://www.feynman.com/

Zach on Twitter: https://twitter.com/zachobront

Email: Zach@bookinabox.com

Book:

Zorba the Greek by Nikos Kazantzakis

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