Episode 159: Steve Sims on the Difference Between Wealth and Rich, and the Power of Experiences

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In this episode, I talk to Steve Sims, founder of Bluefish, the world’s first luxury concierge. Listen to him talk about his humble beginnings and story of entrepreneurship, and learn about authenticity and more.

Guest Bio:

Steve Sims - BluefishSteve is the visionary founder of Bluefish: the world’s first luxury concierge that delivers the highest level of personalized travel, transportation, and cutting-edge entertainment services to corporate executives, celebrities, professional athletes, and other discerning individuals interested in living life to its fullest.

Without attending college and his self-proclaimed spelling and grammatical skills sub-par to that of a 7 year old (he apologizes to any 7yr olds reading this), Sims’ entrepreneurial know-how, lateral thinking and cunning drive have the world’s most-renowned celebrities, business moguls & entrepreneurs constantly asking, “tell us how you did it!”

Over the past 18 years, Sims has fulfilled client requests from the unbelievable to the impossible with one simple phone call – sending clients to visit the Titanic in a submersible, getting them onstage to sing with their favorite rock band and clink glasses at private dinners with industry leaders like Donald Trump & Mark Burnett.

(source: www.uglysims.com)

Show Notes:

(02:58) When you hear the word successful, what’s the first thing or first person that comes to mind?

(04:09) What is the difference between wealth and rich?

(05:08) Steve’s background

(08:24) What did you learn from your mother and your dad that has paved the way for the person that you are now?

(13:52) You actually wanted to get into banking and be a stockbroker… Were you that same person when you were trying to be that stockbroker? Or did something click when you said, “You know what, this business of events and experience and focusing on dreams is really what my purpose is.”

(20:50) That first experience of being hired, being out there for three days before you got fired, that’s almost your first experience in your differentiator, which is how you can get access and how you can talk your way and gain trust with other people.

(23:56) There is something to say about what you can learn in the bar room.

(26:00) Let’s talk about your business, Bluefish. Why don’t you talk about some of the unbelievable experiences that you set up for some of these clients.

(27:25) What would you say is the common thread in what you’re doing, what value you’re providing with those experiences? What do you think you’re doing for your clients?

(31:35) What would you say to a listener who’s saying, “That sounds great. But how do I start to think that way?” Are there certain skills that you see in the people that you’re around, who have not limited themselves to what they can accomplish?

Don’t ask a question when you’re not ready for the answer that you don’t want.

(35:06) Let’s talk a bit about your family… I’m wondering how you drive home the important lessons that you learned from your parents, when your kids don’t have to struggle the way that you watched your parents struggle? How do you instill these lessons in your kids?

I want kids to think, not do.

(38:50) So what they’re doing is they’re learning as they fail, and as they fail they become more creative in figuring out how they can get things done.

(39:45) I talk to a lot of people about how looking for the safe route is actually the most dangerous thing you can possibly do.

(40:25) Do you have any books that have most impacted you, and what are those books?

(41:36) Is there a model, a person or an archetype, that you strive to be, or are you just comfortable in your own skin? Is there anybody who you look up to?

Get surrounded by people better than you.

(43:00) In an interview, you talked about how you disassociate yourself from the financial aspects of your business… What is it about that comfortable zone that people strive for, instead of really looking at or being focused on their success or their failure?





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