Episode 149: Sadie Lincoln, Founder of Barre3 on Creating a Movement, and the Importance of Core Values

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In this episode, I interview Sadie Lincoln, founder of Barre3. We talk about entrepreneurship, creating a movement and creating your core values, what’s most important to you and your family, and the things that you love and care about.

Guest Bio:

Sadie LincolnSadie Lincoln is a renowned wellness expert, media personality, and founder of barre3.

From her flagship studio in Portland, Oregon, Sadie has created a unique style of whole-health fitness classes combining the disciplines of ballet barre work, Pilates and yoga. Her modern approach offers serious results, accessible programs and inspiration for balanced living. Barre3’s worldwide franchise locations and Online Workouts have attracted A-list celebrities, major publications such as Self, Fitness and In Style and everyday moms – just like Sadie.

Sadie began teaching group exercise 20 years ago while attending UCLA. She was awarded a Graduate Assistantship from the College of William & Mary, where she developed and ran the group fitness program while earning her master’s degree in higher education administration.

Prior to branching out on her own, Sadie spent 10 years at 24 Hour Fitness serving in a variety of roles, including running the group exercise program and developing global sales, marketing and brand communications strategy. Working directly with the founder and CEO, she helped grow the company into the largest chain of health clubs worldwide.

Today, Sadie is thrilled to own her company while raising her two kids alongside her husband and business partner Chris.

(source: barre3.com)

Show Notes:

(02:54) When you hear the word “successful,” what’s the first thing or person that comes to mind?

(03:10) Is there a person that serves the model for you as far as happiness, or something you strive for?

(03:54) What is it about your husband that breeds happiness? What are the components or criteria that he does everyday that makes him happy?

(05:41) Sadie’s background

(07:47) What brought you to Portland?

(09:25) Growing up with your mom in an amazingly tight community and then wanting to meet your dad, was it out of reaching for your dad, or “I feel gratitude for what I have and now I want to try to develop a relationship with my dad?” What was that like?

(12:40) You’ve created a movement now with barre3.com. This just didn’t come out of nowhere. You left 24 Hour Fitness after making such a huge impact. Can you tell us about the decision to leave and wanting to start this business?

(18:57) What do you think the reason is that what you created has become this movement? Would you say strong ties to those core values is the reason, or would you say something else?

(21:24) For the audience and for the listeners who don’t know what barre is, maybe you can speak to what it is, and the history of it.

(25:02) What is it about that time frame that you mentioned,  you kind of got lucky in 2002? What was it about that time frame that the workout, barre, really got popular?

(27:47) Are there any books that have most impacted you in your life, and what would you recommend to others?

ReWork by Jason Fried

Animal Vegetable Miracle by Barbara Kingsolver

(29:45) If you could give one piece of advice to an entrepreneur or creative who’s listening to the show, and trying to build their business or maybe they’re trying to start from scratch, what would be your 1 or 2 pieces of advice to them?

(30:51) If you could have dinner with one person you admire, past or present, who would it be and why?



Website: http://Barre3.com
Instagram: http://instagram.com/sadielincoln


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