Episode 099: Melissa Murphy, CEO of Educasic

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In this new episode, I talk to Melissa Murphy, CEO of Educasic. She talks about a new app called Sights that’s reinventing flash cards in the digital age, and also her experience with 4.0 Schools.

Guest Bio:

Melissa MurphyMelissa Murphy is the CEO of Educasic, an EdTech startup in Los Angeles focusing on connected-classroom apps for pre-K to 2nd grade students. She started this company to better help parents be engaged with their child’s classroom, and support technology-based learning.

Melissa has an extensive background in sales, both direct and indirect, with companies like Xerox and DIRECTV, and is currently working with her co-founders to build and distribute more classroom-connected apps to further students’ learning abilities, both in the classroom, and at home.

When she is not focused on signing up new teachers, and overseeing product and development, she can be found at the beach with her kids, or running on the trails around her home.

Show Notes:

(02:05) Melissa’s background

(03:55) You were just a part of 4.0 Schools down in New Orleans. How was that experience?

(05:41) I’d like to dive into the curriculum that you went through the 4.0 Schools. You have no experience as a teacher or in education. You’re coming at this from trying to solve a problem based on being a parent. Is that right?

(07:09) Let’s dive into the product before we dive into what you did day to day at 4.0 schools. What is the actual problem that you’re trying to solve? Describe the product and what you’re trying to do.

(08:30) What is the product now that the solution that you’re doing to solve that engagement issue?

(12:28) Why did you choose to apply to 4.0 schools, and what did you learn, day to day, when you were there?

(14:09) You were down there the whole month of June. You’re interacting with all the different companies that you could cohort.By the end you’re pitching in front of potential investors. How does the evolution kind of go?

(17:33) Did you have the chance to validate the product with parents and teachers or any potential customers at all? How did you kind of gotten the word out and tested what you need?

(20:11) Most achievers have a close relationship with failure. Can you let the audience in on a failure you’ve experienced, whether it’s now or in the past, and how you’ve been able to grow from it, how it’s been potentially a critical piece of your growth?

(23:44) What gets you most excited about the future of learning as your kids continue to grow and you see so many changes?

(25:56) What is the book that’s most influenced you, and why?

The Lean Startup by Eric Ries

(26:40) Do you watch documentaries at all? And if you do, do you have a favorite, the one that most inspired you?

(27:09) If you could have dinner with one person you admire, past o present, who would it be and why?

Oprah Winfrey


Website: http://www.getsights.com

Twitter: @educasic


Sights by Educasic

Sights by Educasic from Educasic on Vimeo.

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