Episode 096: Dorie Clark, Author of Stand Out

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Dorie Clark joins me in another episode of this Adversity series. Dorie is the CEO of Clark Strategic Communications and author of Reinventing You and Stand Out. She talks about how working hard is not enough anymore and gives advice on how to differentiate yourself.

Guest Bio:

Dorie ClarkDorie Clark is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review, TIME, Entrepreneur, and the World Economic Forum blog. Recognized as a “branding expert” by the Associated Press, Fortune, and Inc. magazine, she is the author of Reinventing You: Define Your Brand, Imagine Your Future (Harvard Business Review Press, 2013). Her most recent book, Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, was released by Portfolio/Penguin in April 2015.

Clark consults and speaks for a diverse range of clients, including Google, the World Bank, Microsoft, Morgan Stanley, the Ford Foundation, the Bill & Melinda Gates Foundation, Yale University, the Mount Sinai Medical Center, and the National Park Service.

Clark, a former presidential campaign spokeswoman, is an adjunct professor of business administration at Duke University’s Fuqua School of Business and a Visiting Professor for IE Business School in Madrid, Spain. She has taught marketing and communications at Tufts University, Suffolk University, Emerson College, HEC-Paris, Babson College, the University of North Carolina’s Kenan-Flagler School of Business, and Smith College Executive Education. She has been named to the Huffington Post’s “100 Must Follow on Twitter” list for 2013 and 2014, and to the #Nifty50 list of top women on Twitter. She was also named one of Inc. magazine’s “100 Great Leadership Speakers for Your Next Conference,” and recognized in Forbes as one of “25 Professional Networking Experts to Watch in 2015.”

She has guest lectured at universities including Harvard Business School, the Harvard Kennedy School, Stanford University’s Graduate School of Business, the University of Pennsylvania’s Wharton School of Business, the University of California-Berkeley’s Haas School of Business, Georgetown, NYU, the MIT Sloan School of Management, and the University of Michigan. Her work has been published in the Harvard Business Review Guide to Getting the Right Job and the Harvard Business Review Guide to Networking, and she is quoted frequently in the worldwide media, including NPR, the BBC, and MSNBC.

A former New England Press Association award-winning journalist, Clark is also the director of the environmental documentary film, The Work of 1000. She currently serves as co-chair of the Board of Visitors of Fenway Health and is a member of the Board of Overseers for the Massachusetts Society for the Prevention of Cruelty to Animals.

At age 14, Clark entered Mary Baldwin College’s Program for the Exceptionally Gifted. At 18, she graduated Phi Beta Kappa from Smith College, and two years later received a Master of Theological Studies from Harvard Divinity School.

Show Notes:

(01:47) Dorie’s background

(03:30) I’m curious as to how your background and formative years in North Carolina informed what you’ve written in your books.

(05:11) Let’s delve into some of the key components of your book. Let’s start with Reinventing You. You talk about three main distinctions as you build your brand. Can you talk about what Reinventing You is all about?

(07:45) What are the pivotal skills needed, as someone who’s trying to build a personal brand, what do we have to do to make sure the ideas are spread?

Everybody has some adversity that they’re going to face in their life. There’s going to be challenges. If we are going to succeed, what has to be part of our skill set is knowing how to overcome that. Otherwise, you will just going to be flattened.

(11:30) About the Libby Wagner story. Can you tell about how she turned her perceived deficit into something that differentiates herself?

(16:10) What do you say to somebody who has read Reinventing You? What are the real differences in what you’re trying to get across with Stand Out?

(17:40) What do you say to someone who believes in the concept, wants to take action, what’s the first 1-2 steps that somebody would take if they want to make sure that they’re differentiating themselves?

(20:15) Do you have any favorite examples of people who have become successful in different disciplines and how they’ve been able to use these different strategies to stand out?

(22:20) What’s the book that’s most inspired you that you may give to other folks most frequently?

Million Dollar Consulting by Alan Weiss

(23:05)  What about documentaries, do you watch them? And if so, what’s your favorite?

The Work of 1000

(25:29) If you could have dinner with one person you admire, past or present, who would it be and why?

Jennifer Finney Boylan



Stand Out

Reinventing You: Define Your Brand, Imagine Your Future



Photo Credit: Joel Veak / dorieclark.com

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