Episode 093: Jeff Goins, USA Today Bestselling Author

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This is the second episode in the Adversity series, and for this episode we have USA Today bestselling author Jeff Goins. We talk about his current success, what got him to this point, the struggle and adversity he had to face in starting to exercise his creative muscles, which he always wanted to do, and become his own boss. We dig into some stories about Jeff, and also some stories in his latest book, The Art of Work, which is about living a meaningful life and doing work that really matters.

Guest Bio:

Jeff GoinsJeff Goins is a full-time writer who has authored four books and frequently speaks on writing, creativity, and making a difference. He’s written and guest-blogged for hundreds of magazines, publications, and blogs. His website, GoinsWriter.com, has been visited by more than four million people from all over the world.

Originally from Chicago, Jeff moved to Nashville after graduating from college and spending a year traveling with a band. In college, he studied Spanish and Religion and spent part of his Junior year in Spain, which unlocked a passion for travel, writing, and making a difference in the world.

Jeff is the former Communications Director for Adventures in Missions, a nonprofit organization. Now, he lives with his wife Ashley, son Aiden, and their dog Lyric just outside of Nashville. He spends his time writing books and trying to take over the Internet.

Show Notes:

(02:58)  Jeff’s background

(05:03) I’m curious about your family background. What about your mother and father, were they entrepreneurs themselves? What do they do for work?

(07:25) I love how you use the power of story throughout this book and you really illustrate the 7 characteristics through different everyday stories. Not people who are high performers who have done really successful things, but everyday, blue-collar, middle-class people. I’m wondering why you chose that method and how you decided to structure that in this book?

(10:50) 7 common characteristics: awareness, apprenticeship, practice, discovery, mastery, legacy and profession.

(11:07) Let’s dive into apprenticeship. I think it’s a model that’s really appropriate for the future of education in this country and around the world.

The secret to success is being willing to do hard things, kind of muscle through it,  not to force your way into situations that just doesn’t work, but to look around at whatever relationships and resources that are available to you and make the most of them.

(15:15) Steve Jobs and accidental apprenticeship

(18:05) Awareness: Story of the Millers

What makes a life extraordinary are not the chances we get but what we do with them.

(25:05) The story of Terry Fox

(26:08) When you hear the word successful, what comes to mind?

(27:05) Is there a book that has impacted you the most?

Mindset: The New Psychology of Success by Carol Dweck

(28:00) If you could have dinner with one person you admire, past or present, who would it be and why?

JRR Tolkien


The Art of Work book: The Art of Work: A Proven Path to Discovering What You Were Meant to Do

The Art of Work website: http://artofworkbook.com

The Art of Work course: http://artofworkbook.com/calling


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